“A new market opening offering existing products or services is a classic innovation project." (Schumpeter).

The suggestion is to manage the project following the logic of a startup, applying the Lean Startup methodology.
The goal of a startup is to increase presence in the new market and reach profitability as quickly as possible. Instead of defining complex plans, Lean Startup aims to implement practical solutions in a shorter time, entering the market more effectively. This approach allows the company to increase its presence, credibility, and knowledge of the new market, preparing itself for more aware investments.
The LINKPRO presence in Europe and the USA facilitates access to the most desirable world markets.

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