Many companies have been able to adapt and evolve (IBM, Apple, Amazon, Netflix), while many others have not (Kodak, Blackberry, Nokia, Blockbuster). Why?

Human Resources always have a crucial role in the ability to adapt and change. Mentality, attention to external signals, proactive behavior, communication, and alignment within the organization are essential elements to grow and innovate. The three levels that help an existing organization to focus on innovation are (Berkley): Leadership (that promotes the culture of innovation and change); Culture (for operations and innovation); Tactics (for daily processes that create opportunities for development).
LINKPRO focuses on people culture and mind-set, change management, and interaction with technology.

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